Greg Lyubomirsky - World Patients Alliance

Greg Lyubomirsky is the CEO of Healthy Bones Australia, an organization that represents over 6 million Australians living with poor bone health. Poor bone health commonly leads to osteoporosis resulting in many broken bones, many of which could be prevented. “Broken bones have a big impact on individual patients, their family and the health care system. Collectively we must improve bone health". Greg was appointed CEO in 2015 and is passionate about patient centred approach and achieving optimal patient outcomes. Greg has decades of experience and success in the health care sector and has developed innovative solutions in chronic disease management, benefitting patients with multiple chronic diseases. Whist trained as a doctor, Greg held senior leadership commercial and marketing roles within the healthcare industry in Australia, across Asia Pacific region and Eastern Europe. He has been a valued member of a numbers of Boards.