Andrew Spiegel, Chair of the World Patients Alliance, opened the second session of the AI Training Webinar Series by welcoming participants from around the world. He highlighted WPA’s unique role as the world’s largest umbrella patient organization, bringing together more than 700 member groups from 137 countries.

Andrew emphasized the importance of accessibility, noting that once again WPA deployed AI-powered multilingual tools through Wordly, providing real-time chat and audio interpretation in over 50 languages. He underscored WPA’s commitment to inclusivity, ensuring that language is never a barrier to participation in global patient advocacy training. He reminded participants that this series is not theoretical it is designed to equip patient organizations with practical tools they can use immediately.

Leading the session, Ravi Ruparel of Platform Worldwide, supported by Agnieszka Druzgala, explained why this second session was crucial. While the first webinar introduced the foundations of AI, this session focused on practical demonstrations that could directly save time, strengthen campaigns, and amplify patient voices.

Ravi reminded participants that patient advocacy groups today face increasing demands but often with limited resources. AI can help fill this gap. He stressed that the skill of “prompt mastery” is becoming essential for advocacy, just as email and social media skills once were. He also highlighted how tools covered in this session can increase efficiency without requiring technical expertise.

The presenters briefly revisited the first webinar, which established why AI matters for patient advocacy:

• AI is here and growing rapidly.
• Patient organizations must ensure their content is accessible, structured, high quality, and properly sourced so AI systems can represent them accurately.
• Different AI tools have different strengths, but collectively they are powerful allies for advocacy.
This recap set the stage for the day’s theme moving from theory into practical application.

Click here to watch Webinar one recording.

The session then turned to hands-on demonstrations. Ravi and Agnieszka walked participants through real-world examples of AI tools:

1. Fast Letter Writing & Research
Ravi demonstrated how to prompt an AI assistant to draft a persuasive advocacy letter to a policymaker. He showed how references and supporting research could be quickly requested, tone adjusted, and translations produced all in minutes. This process, he noted, can save patient advocates hours of time.

2. Animate a Photo
Agnieszka presented an example where a still image of a patient was animated using AI to add natural eye blinks, gestures, and expressions. She explained how this simple addition can make campaigns feel more human and empathetic, creating stronger emotional connections and higher engagement on social media.

3. Article to Podcast
Participants saw how an advocacy article could be transformed into a podcast episode. The steps included AI summarizing a long article into a short script, then converting it into audio in a chosen voice and language. This not only improves accessibility for patients who prefer listening but also broadens outreach.

A key message repeated throughout the webinar was that better prompts mean better results.

• Clear, specific prompts provide smarter outputs.
• Prompts should be treated as conversation starters, refined through iteration.
• Saving successful prompts and building a prompt library for an organization can dramatically reduce future workload.

The presenters advised participants to always check tone and accuracy, and to test prompts across multiple platforms to find the best outcomes.

Beyond task automation, Ravi showed how AI can also serve as a thinking partner. By acting as a coach, AI can guide reflection, role-play difficult conversations, and help advocates build clarity and resilience. Agnieszka shared how small organizations have used AI to plan campaigns, refine strategies, and even motivate volunteer teams.

This idea of AI as a collaborator not just an assistant resonated strongly with participants.

The presenters gave a strong reminder about responsible use. They warned against sharing sensitive patient data in public AI tools, stressing the importance of using organizational accounts where possible, disabling training or sharing features, and validating all AI outputs with human oversight.

Ravi emphasized that trust is central to advocacy. Ethical use of AI is not optional it is foundational to maintaining patient confidence and credibility.

The interactive portion of the session was lively. Participants tested prompts in the chat and discussed how letters, visuals, and podcasts could support their work. Questions touched on issues such as privacy safeguards, adapting tools for multiple languages, and securing funding for AI adoption.

The multilingual features once again enabled participation from across continents, with comments and questions flowing from Europe, Africa, Asia, and the Americas.

The presenters encouraged each participant to experiment with at least one new AI tool this week whether writing a letter, animating a photo, or converting an article into audio and then reflect on the outcomes.

In his closing remarks, Hussain Jafri, CEO of the World Patients Alliance, thanked the speakers and participants for their active engagement. He reiterated the importance of building capacity within patient organizations to harness AI responsibly. Hussain stressed that the tools demonstrated were not futuristic they are practical, accessible today, and can directly improve advocacy impact.

Andrew Spiegel returned to offer his thanks, reminding participants that the series is about learning and applying together. He emphasized that collective progress comes from collaboration and experimentation.

The session ended with a shared commitment to keep exploring AI in ways that respect patient trust and strengthen advocacy worldwide.

The “Empowering Patient Advocacy with AI” series continues with its third and final session:

Session 3: Advanced AI – Custom Tools, Advocacy Impact and Future Opportunities

Date: 24 November 2025

8.00 AM ET | 1.00 PM UK | 2.00 PM CET | 5.30 PM IST | 10.00 PM AEST

Format: 30-minute live presentation + 45-minute interactive session

This advanced session will demonstrate how to create custom solutions using no-code platforms, and how to apply AI in policy advocacy, media outreach, and inclusive communication, while keeping ethics and equity at the center.

Register now to secure your place in the final session of this groundbreaking series.

By participating in all three webinars, your organization will gain the complete toolkit needed to responsibly integrate AI into patient advocacy.