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WPA’s World Patient Safety Day 2026 Campaign snapshot
The World Patients Alliance (WPA) marked World Patient Safety Day 2026 through a ten-day social media campaign, a global webinar, a campaign toolkit and events organised with WPA member patient organisations. The campaign focused on safe care for people living with noncommunicable diseases (NCDs).
WPSD campaign results at a glance
3M
Views of WPA’s ten-day social media campaign
700+
Toolkit-based social media posts
438
Events reported Worldwide
WPSD Global webinar
On 16 September 2026, WPA held “Safe Care for Life: A Global Call to Action for Safer NCD Care”. More than 1,400 people registered and over 500 attended. Discussions addressed diagnosis, medication safety, communication and continuity of care, with patients and caregivers recognised as partners in safer NCD care.
WPA social media campaign | 8 to 17 September 2026
WPA’s ten-day social media campaign ran from 8 to 17 September 2026 and recorded 3 million views. Daily messages focused on patient partnership, safer diagnosis, medication safety, communication, continuity of care and equitable access.
WPA Daily campaign themes from 8 to 17 September 2026.
WPA’s WPSD Toolkit use by WPA member patient organisations
700+
Posts using WPA campaign resources
WPA member patient organisations published more than 700 social media posts using WPA campaign resources and branding. Their use of the materials extended campaign messaging through member networks and local communities.
The toolkit provided a ten-day calendar with platform-specific captions and matching visuals, five printable awareness posters and three customisable event banners. WPA member patient organisations could add their identity and local information while retaining the shared campaign message.
Toolkit visibility in Google AI search
WPA Campaign Toolkit
Listed first in the Google AI Search Results
WPA’s WPSD 2026 toolkit also gained visibility in AI-generated search results. Google AI response featured WPA’s toolkit first within its campaign toolkit and resources section, with a direct link to the resource.
WPSD events organized by WPA in collaboration with members
WPA’s World Patient Safety Day 2026 campaign was marked through 438 events worldwide in collaboration with WPA member patient organisations. These events brought patients, caregivers, healthcare professionals and communities together to promote safe care for people living with noncommunicable diseases.
Activities included awareness and education sessions, patient and caregiver discussions, community outreach and stakeholder dialogue. They addressed patient participation, clear communication and continuity of care, with programmes adapted to local needs.
WPA’s shared campaign resources supported consistent messaging across these activities. The collaborations provided opportunities for patients and caregivers to share their experiences and discuss priorities for safer care with healthcare professionals.