
THE PROMISE OF PERSONALIZED MEDICINE
Webinar Report: The Promise of Personalized Medicine
Introduction:
The WPA in collaboration with From Testing to Targeted Treatments (FT3), organized a webinar titled “The Promise of Personalized Medicine" held on Jan 29, 2025. The event aimed to explore the advancements, challenges, and future of personalized medicine while advocating for equitable access to these innovative treatments worldwide.
The webinar was made accessible through AI-powered simultaneous translation in over 60 languages.
Welcome and Opening Remarks:
The webinar commenced with a welcome address by Hussain Jafri, CEO of the World Patients Alliance. He emphasized the paradigm shift personalized medicine represents in healthcare, moving from a “one-size-fits-all" approach to treatments tailored to individual genetic, environmental, and lifestyle factors. He outlined the key objectives of the webinar and introduced the speakers and panellists.
Key Objectives of the Webinar:
1. Sharing knowledge about the fundamentals of personalized medicine and its potential to improve patient outcomes.
2. Empowering advocacy efforts by highlighting the crucial role of patient organizations in expanding access to personalized medicine.
3. Inspiring action by providing practical tools and case examples to influence healthcare policies and clinical practices.
Speakers and Panelists The webinar featured a distinguished panel of experts, patient advocates, and healthcare professionals, including:
• Dr. Marius Geanta (President and Co-Founder Centre for Innovation in Medicine)
• Bahija Gouimi (President and Founder A.M.A.L Association, Morocco)
• Runcie C.W. Chidebe (Executive Director, Project Pink Blue, Nigeria)
• Helena Harnik (Executive Director, From Testing to Targeted Treatments FT3)
• Andrew Spiegel (Chief Executive Officer, Global Colon Cancer Association)
Key Discussions and Presentations
Introduction to Personalized Medicine
Dr. Marius Geanta provided an insightful presentation on the evolution of personalized medicine, its impact on patient care, and the role of technological advancements in tailoring treatment strategies. He highlighted the increasing role of biomarkers, targeted therapies, and AI-driven diagnostics in improving disease detection and treatment efficacy.
Patient Advocacy and Access to Personalized Medicine:
Bahija Gouimi shared her personal journey of being diagnosed with Chronic Myeloid Leukemia (CML) and her advocacy efforts in Morocco. She emphasized the importance of patient organizations in ensuring access to targeted therapies, particularly in low-resource settings.
Runcie C.W. Chidebe discussed the state of precision medicine in Nigeria and broader Africa. He elaborated on the challenges such as limited healthcare infrastructure, lack of awareness, and financial constraints. His organization, Project Pink Blue, has been instrumental in raising awareness and educating patients on personalized treatments.
Panel Discussion: Building a Global Community of Practice
Hussain Jafri introduced Helena Harnick, who provided an overview of FT3, a nonprofit advancing personalized healthcare. She highlighted FT3’s collaboration with patient communities, healthcare professionals, and companies to address challenges in precision medicine through education and policy advocacy. Grateful for the opportunity to co-host the webinar with WPA, she encouraged active participation.
Andrew Spiegel shared his personal and professional journey in patient advocacy, shaped by the loss of both parents to cancer and his wife’s battle with stage IV lung cancer. As the co-founder of the first U.S. colon cancer patient organization and the leader of the Global Colon Cancer Association, he emphasized the vital role of personalized medicine in improving patient outcomes. His keynote address spotlighted the Know Your Biomarker initiative, launched in 2020 to educate patients and healthcare providers on the importance of biomarker testing. Andrew recounted how his wife was initially misdiagnosed with COVID-19, but biomarker testing later revealed a ROS1 mutation, enabling her to receive targeted therapy that extended her life. Through his advocacy, Andrew underscored the transformative potential of biomarker-driven treatments and the urgent need for universal access to such testing.
Panel Discussion and Q&A
The panel discussion, moderated by Helena Harnick, explored strategies for overcoming barriers to personalized medicine. Topics included:
• Enhancing patient education and engagement.
• Strengthening global and local collaborations.
• Addressing disparities in access to biomarker testing and targeted therapies.
Key Takeaways and Recommendations
1. Education and Awareness: Patients and caregivers must be equipped with knowledge about personalized medicine to advocate for appropriate treatment options.
2. Policy Advocacy: Government policies must support equitable access to biomarker testing and targeted therapies.
3. Collaboration: Stronger partnerships between patient organizations, healthcare providers, researchers, and policymakers are essential for advancing personalized medicine.
4. Sustainability and Funding: Efforts should be made to secure funding for research, infrastructure, and patient support programs in resource-limited settings.
Conclusion The webinar successfully highlighted the potential of personalized medicine to transform patient care. However, ensuring equitable access remains a significant challenge. WPA and FT3 remain committed to advocating for patient rights and expanding the reach of personalized healthcare solutions globally.
For further information or to access webinar materials, please visit:
https://www.youtube.com/watch?v=BrIFXtZEdZc
Agenda

Speaker & Panelist





