Farida is the Patient Advocacy Lead for Sub-Saharan Africa at Pfizer, with a passion and commitment to ensuring that the patient’s voice is central in shaping healthcare across the region. She leads initiatives that strengthen healthcare systems through strategic partnerships with advocacy groups, focusing on creating patient-centric solutions that enhance access and quality of care.

Her work emphasizes the importance of integrating patient perspectives into healthcare innovations and policy particularly in the context of Sub-Saharan Africa’s unique challenges. A passionate advocate, Farida continues to advance efforts that address health equity and empower communities.