As part of Heart of Healthcare: Celebrating Our Nurses, WPA will deliver Patients’ Hats Off to Nurses, a month-long recognition campaign aligned with International Nurses Day. It is designed to celebrate nurses publicly while reinforcing the link between nurse support, patient safety, and care quality.

– A dedicated animated awareness video to support broad public visibility.

– A dedicated global blog to present the key messages in a clear, public-facing format.

– A dedicated one-month social media campaign to amplify recognition and advocacy messages across WPA channels and partners.

– A social media campaign toolkit to help nurses’ associations and patient organisations participate with a coordinated one-month calendar, including themes, platform captions, hashtags, ready-to-use visuals, and posters.

Updates and all published assets for this initiative will be hosted on this campaign hub page  to keep recognition materials accessible and easy to share.