Tone Brauti Fritzen works as a Director of Global Patient Insights & Advocacy for Merck, a leading science and technology company with a healthcare sector specializing in neurology & immunology, fertility, and oncology. Merck has transitioned to a patient-directed approach, actively engaging patients and family carers to integrate their perspectives into the company’s processes, thereby influencing the design and delivery of healthcare. In 2017 the company introduced Patient 360, initially as an annual summit inviting patients and carers to share insights to shape the company´s strategies, which later under the lead of Tone expanded into a program enabling co-creation with patients and carers. Additionally, in the same year, Merck launched Embracing Carers™, a global initiative aimed at acknowledging and raising awareness of the essential role of unpaid carers.