Aviva Nassimi is the Senior Manager of Reputation Communications at Pfizer, working towards an ambition to be the most trusted healthcare brand. Aviva is a storyteller with a deep knowledge of corporate branding, digital content, reputation measurement and digital advocacy. Aviva began her career as a content creator at TED.Com, where she helped grow the TEDx and TED Translators programs into two of the largest crowdsourced projects in the world, now working with over 30,000 volunteers, across 160 countries. She earned a Bachelor of Arts in Political Science and Psychology from Barnard College at Columbia University and was the recipient of the Frank Gilbert Bryson Prize—given to the one student who has given conspicuous evidence of unselfishness and made the greatest contribution to Barnard. Aviva is a Fellow of the Civil Society Fellowship and a member of the Aspen Global Leadership Network.